Small Business Marketing

Print is not dead, but the trick is to combine digital and print harmoniously so that each channel feeds the other. And an astute domain choice is a key factor.

The name of your business is almost always someone's first impression of it. You want one you love—and a domain name to match, but what if it's already taken?

Newer TLDs were designed around communication and creativity, not computing. Here's how brands can turn the dot and everything after into branding customers will remember...